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This study analyzes the activities and design characteristics of second-generation Korean fashion designers who were active in the 1960s by investigating media data. The aim is to deduce the historical facts of Korean modern and contemporary fashion. The research questions are, first, what was the environment of Korean fashion in the 1960s? Second, what were the activities of second-generation fashion designers, and what were the Korean fashion trends and design characteristics in the 1960s? Lastly, what historical events in Korean modern and contemporary fashion can be deduced, and how did designers affect Korean fashion of the mid-20th century? A literature review, content analysis, and case study were employed to answer these research questions. The analysis revealed that the second-generation designers who led the 1960s trend in Myeongdong alongside first-generation designers were Bok-nam Kim and Soon-hee Kim, as well as Young-chul Park and Tae-do Park, who worked as a group in the Myami Yangjangjeom (boutique). Although the designers’ names have not been confirmed, the Noble Yangjangjeom and Paris Yangjangjeom participated in the government-led policy encouraging new daily wear in 1961. During the 1960s, designers proposed clothing with lifestyle concepts, such as wedding dresses, beachwear, and home wear, in addition to the Western suits of the 1950s. The 1960s was a transitional period in Korean fashion, in which first- and second-generation designers worked together. This decade was a turning point in which Korean fashion systems and modernized styles were established through the transition from customized to ready-to-wear clothing.
Shinmi Park (Sat,) studied this question.