NFT Digital Twins: A Digitalization Strategy to Preserve and Sustain Miao Silver Craftsmanship in the Metaverse Era

Miao silver, generally referred to as the unique silver ornaments manufactured by the Miao ethnicity with over 400 years of history, was listed as a Chinese national intangible cultural heritage in 2006. Through primary research methods, including local investigation, interviews, and workshops at Maliao Village in Guizhou, this study found that sizeable industrial production shrank the market needs for traditional Miao silver handicrafts. A growing number of young Miao people pursue higher incomes and leave their hometowns to make a living in cities instead of engaging in Miao silver handcrafting in villages. Based on the difficulties encountered in the inheritance of Miao silver craftsmanship, this project creatively proposed a digital strategy based on the NFT digital twin application to preserve and maintain Miao silver technology in the context of the metaverse era. By conducting design experiments combining digital technology and the traditional Miao silver manufacturing techniques, a collection of NFT digital twins, digital duplications of Miao silver handicrafts that Miao silversmith jointly worked with 3D technologist, was created as a vital research outcome. The results show that this attempt is beneficial to help expand the use scenarios, extend the lifespan, and increase the commercial value of Miao silver. To sum up, taking Miao silverware handicrafts as a research case, this paper dialectically discusses the relationship between industrial manufacturing and traditional handicraft industries, making contributions to the inheritance and development of Miao silver and also putting forward innovative solutions to promote the prosperity of intangible cultural heritage worldwide.