The Effect of Business Intelligence on Bank Operational Efficiency and Perceptions of Profitability

The purpose of the study is to examine the effects of business intelligence on the bank’s operational efficiency and perceptions of profitability. The study is based on 259 responses from 27 branches of a commercial bank, employing a simple random sampling technique. This research uses the partial least square- structural equation method (PLS-SEM) method to test the hypotheses. The study verifies construct’s reliability and construct’s validity of the measurement model, and tests the fitness of the structural model. The study finds that business intelligence is positively associated with operational efficiency and profitability. Further, the study reveals that operational efficiency through business intelligence positively affects bank’s profitability. Based on competitive theory, this research states that business intelligence allows the productive entity to generate superior margins compared to its market rivals. Thus, banks can offer better options more cheaply than their rivals and thereby ensure competitive advantage. Further, based on resource-based view theory, the study argues that business intelligence as a strategic resource can provide the foundation to develop bank capabilities that can lead to superior performance over time. Therefore, the study implies business intelligence application in the banking companies and helps decision-making effectiveness for the management body of banks, academics, and policymakers.