Digital art as new modern global trend in socio-cultural space of Ukraine

The modern development of art has its own conceptual directions and features. One of these directions is digital art, which was formed as a result of the development of modern, primarily computer technologies, their close integration with everyday life. The purpose of the article is to investigate the salient features of the integration of digital art into the socio-cultural space of Ukraine. The research methodology consists of general scientific and special methods. In the results, the salient features of interest and development in digital art in Ukraine were analyzed, the formation of modern collectors, their methods of work, the presence of ceremonial events, and Internet platforms for popularizing the achievements of digital artists were determined. It was determined that as a result of the pandemic and the progress of digital technologies, a digital market was formed, the advantages of which have already been understood by users of virtual services. In the conclusions, it is noted that digital art has considerable prospects for development in Ukraine, as it corresponds to the general trend of digitalization of social processes.