Prospects of Using Cultural Heritage Objects in the Development of International Tourism

The article examines the essence of the concept of heritage, the importance of its preservation for future generations. The purpose, goals and approaches of heritage management were studied. After analyzing the existing organizational solutions, plans and projects for the development of cultural heritage objects in international tourism, it was determined that the effective development of international tourism is based on cultural heritage, it`s necessary to use not only traditional objects like monuments of history and culture, but also other elements of heritage like folk culture, traditions and crafts, language and literature, musical and artistic culture, historical urban environment, rural development and settlement system, ethno-cultural environment, natural environment by integrating them into the tourist product. Thus, careful planning of cultural heritage tourism contributes to sustainable regional development. It`s imperative to find the right way to deal with the issues and challenges that arise in the management and promotion of cultural heritage tourism, and once it will lead to a model of cultural heritage tourism development that will contribute gerring significant prospects for the overall tourism business in the region. National and international tourism was and keep remaining one of the main means of cultural exchange, an opportunity to gain professional experience, not only of what has survived from the past, but also of the current life of other groups of people. It`s increasingly recognized as a positive force contributing to the preservation of natural and cultural heritage. Tourism can capture the economic characteristics of heritage and use it to preserve it through resource generation, education development and policy influence. It`s a key economic problem for many countries and regions and can be an important factor in development if managed successfully. Tourism has become a complex phenomenon in full development. It plays an important role in the economic, social, cultural, educational, scientific, ecological and aesthetic spheres. Managing to overcome the conflicts that may exist between the expectations and aspirations of visitors and host communities in order to enhance them, it has got both a challenge and an opportunity. Tourism benefits host communities and provides them with an important means and rationale to take responsibility for the preservation of their heritage. Participation and cooperation between representative host communities, tourism operators, private owners, policy makers, planners and program managers, as well as facility managers, are necessary to implement a sustainable tourism industry and help to protect heritage resources for future generations.