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The extensive use of social networks by people of all ages and the wide range of freely available content therein can be very useful for sustainable education. This research paper aims to explore informal learning on YouTube from a sociocultural approach, observing the reasons why our subjects select this platform for their self-learning and how they evaluate different actions that mediate their learning. This is achieved through two constructs derived from the sociocultural approach: preference and mediation. The differences are also analysed according to the age, sex, and level of education of the subjects. A quantitative methodology is used, applying the statistical techniques of descriptive and inferential analyses. Data are obtained through an ad hoc questionnaire that collects information on the proposed constructs. The sample consists of 504 people from the Andalusia region in Spain. Our results show the criteria that users apply in their preference of YouTube, as well as mediating actions that should be self-regulated during users’ informal learning process on YouTube. Significant statistical differences are obtained for the age variable but not for the gender variable or the level of education, with respect to the two constructs studied. The relevance and significance of the variables studied indicate the value people attribute to YouTube as a tool for informal learning and its potential for sustainable education. This study has implications in sustainable education, as YouTube is a tool that breaks down barriers and can be adjusted to the needs of a population.
Bravo et al. (Fri,) studied this question.