Mutual Efficacy, Self-Efficacy, and Collective Efficacy Theory: An Examination of Empowerment and Activism

Abstract Empowerment refers to the ways in which individuals and groups gain greater control over their lives. To date, the majority of studies focus on empowerment at the individual level. Further, research typically focuses on how to make people feel empowered and not how communities exercise their power. The present study utilizes collective efficacy, a community-level theory, to explore community characteristics that may empower individuals to engage in household activism, and communities to participate in neighborhood activism. The findings suggest that mutual efficacy and social cohesion are key drivers of participation in both household and neighborhood activism. Self-efficacy is associated with household activism only. Findings suggest that it is important to use individual-level skill-building opportunities as a method for fostering a collective identity and train community members to recruit others. In addition, community-building initiatives are more likely to result in activism if they focus on building mutual efficacy in the community.