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Drawing on the existing research on green leadership, this paper first examines the concept and structure of executive green leadership and develops a preliminary scale to measure executive green leadership. The confirmatory factor analysis is adopted to verify and revise the scale. The results show that green leadership and green person are the two main structures of executive green leadership, and the scale developed in this paper is of good reliability and validity. After data analysis, this paper then explores the antecedents of executive green leadership. The results show that factors such as corporate executives’ internal moral identity, conscientiousness, pro-environmental intention, command-based environmental regulation, market-based environmental regulation, and corporate green image have a significant positive correlation with executive green leadership, while their short-term orientation has a significant negative correlation with the green leadership. This paper defines the concept and structure of executive green leadership and develops the corresponding scale for measuring it, to improve scholars’ and managers’ understanding of executive green leadership.
Wang et al. (Wed,) studied this question.