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The current research aims to bridge the gap in the literature by examining the attributes and preferences of potential political leaders who may receive endorsements from political parties in the upcoming 2024 general elections in Indonesia. Using a qualitative descriptive approach, the study focuses on exploring the identity, profession, and social status of potential candidates based on primary data obtained from online news sources. The study collects online news articles using the search keywords “pemilu 2019 dan 2024 di Indonesia” (“2019 and 2024 general elections in Indonesia”) and examines them to identify the commonalities among the potential leaders who may receive political party recommendations. The findings suggest that the preferences and attributes of potential leaders resemble those of the elected leaders endorsed by political parties in the 2019 general elections, specifically in terms of their profession and social status. Moreover, the research highlights the significance of gauging the public’s perspectives on prospective leaders or representatives by conducting interviews with active participants in the 2024 general election process.
Larasati et al. (2023) studied this question.
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