Determining factors of the formation of the social concept of public administration

Problem setting. Modern realities in Ukraine actualize the need for a significant modernization of public administration through the introduction of modern approaches in the implementation of the social function of the state, improvement of the public management practice of implementing social priorities. This implies the need to develop a scientifically based strategy for the formation and development of the social concept of public administration with the involvement of appropriate resource potential and taking into account the experience of Western countries. Recent research and publications analysis. The spectrum of social problems, theoretical and practical aspects of public management of social development, implemen- tation of social policy in Ukraine are revealed in the works of V. Hoshovska, L. Ilchuk, Kravchenko, L. Melnychuk, V. Omelchuk, O. Petroye, T. Semigina, S. Prylipko, A. Kha- letska, N. Yarosh and others. Highlighting previously unsettled parts of the general problem. Issues related to the need for a systematic conceptualization of the foundations and ways of modernizing modern management mechanisms in the context of responding to the latest social challenges and threats related to the state of war in Ukraine remain insufficiently studied; improvement of the institutional and regulatory legal regulation of social support for vulnerable categories of the population; increasing the efficiency of the social services market. Paper main body. Determining the essence of the social policy of a democratic state, it is necessary to focus on three main methodological principles: publicity (ensuring the validity of information within the limits of current legislation, maximum coverage in the mass media and informing consumers of social services), polysubjectivity (updating the definition of specific subjects provision of social services in the context of the implemen- tation of administrative and territorial reform, including, in particular, representatives of the non-state sector) and justice (adherence to proportionality and an individual approach to each recipient of assistance from the state, which involves a clear consideration of the rights of each person to receive state social assistance and bringing the last to rationally justified standards and norms of material support). The basic criterion categories of the formation of the social concept of public administration are: 1) social balance (based on the balancing of opportunities for access to resources and services of regions/communities); 2) social responsibility (based on the paradigm of balancing economic development and social well-being of the population); 3) social capital (based on the strength of social relations, trust, shared values); 4) social security (presupposes the state of legal and institutional protection of subjects of social relations against possible social risks, dangers and threats); social quality (as a synthesis of the quality of social institutions and the quality of the system of social standards and regulations to ensure the realization of social rights and interests of citizens). From the point of view of distinguishing the above criterion categories, it is expedient to specify the system of determining factors of the formation of the social concept of public administration on the basis of relevant social indicators. It is important to focus special attention on the issue of resource opportunities and the strategic potential of forming the social concept of public administration. In particular, the strategic potential is proposed to be considered in the organizational fnd labor, management, innovation and information dimensions. Conclusions. Determining the system of determining factors for the formation of the social concept of public administration and measurements of the strategic potential of its implementation will contribute to ensuring the objective prioritization of directions and substantiating the phasing of implementation by supporting and developing potential opportunities; activation of investment processes, coordination with the strategy of socio- economic development and coordination of management actions at the level of the state/region/community.