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The main objective of this research work is to establish the relationship between Customer Relationship Management and customer acquisition in JMA solutions, Perú, 2020. A census sample was taken of 85 clients of the company JMA Soluciones, where thesurvey represented by the questionnaire consisting of 20 items. For the hypothesis test, the non-parametric Rho de Spearman statistic was used, where the correlationcoefficient (0.701) of the Client Management variable was selected. of Relationships (CRM) and the variableCustomer of positive and significant significance (0.000 ? 0.05. In this way the study concluded allowing to know theexistence between the Customer Relationship Management and Customer acquisition constructs
Vergara et al. (Thu,) studied this question.