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The critical challenge of contemporary management involves making effective, efficient, and accurate decisions that drive the effectiveness of internal processes and, consequently, achieve organizational goals. Such decision-making must consider internal and external factors to optimize organizational outcomes. In line with this, a strategic analysis was carried out at the Imbocar branch in Valledupar, with the explicit aim of identifying strategies that promote internal improvement and growth in various market sectors. The analysis was based on a study designed with an interpretivist methodology and a qualitative approach. It included an interview with the coordinator of the organization under study and the development of analytical matrices, including Porter's Five Forces, EFE, EFI, IE, SWOT, PESTEL, CPME, and MICMAC. As a primary outcome of this strategic analysis, various strategies were identified, focusing on market growth, product/service development, and market penetration. These strategies are presented as significant contributions to internal improvement and the sustained growth of the aforementioned branch.
Moreno et al. (Tue,) studied this question.
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