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New retail, an online-merge-offline system with artificial intelligence (AI) applications, became popular after the COVID-19 pandemic. This research introduces a novel technology roadmap methodology for new retail after studying 30 smart retail cases. Upon conducting panel discussions, this study identified 16 service applications, 10 technology applications, 4 application types, and 4 AI development stages. Based on the correlation analysis, it was found that new retail should: (1) aim towards the fourth stage of AI development, such as image generation technology; (2) develop a seamless shopping process; and (3) formulate cloud integration platforms integrating data on consumer shopping behavior. Overall, the findings obtained could be promising reference for future studies in the retail industry.
Lu et al. (Sat,) studied this question.