A Brief Analysis of the Path of Intangible Cultural Heritage Inheritance and Innovative Development under Digital Technology

Based on the impact of the digital media era on intangible cultural heritage, this paper analyzes the importance of intangible cultural heritage resources and the current status of digital protection of intangible cultural heritage at home and abroad, and based on the trend of multi-field penetration of digital technology, from the perspective of "Internet thinking" and "user thinking", It expounds the big data technology, block chain technology and artificial intelligence technology and discusses the path and way of Intangible cultural heritage Inheritance and innovation development, so as to provide a reference for intangible cultural heritage resources to better adapt to The Times and disseminate new charm.