Transformation of accounting in the digital economy

The article explores the conceptual issues of the state and prospects of development of the accounting system in the digital economy, a review of regulatory support for the transformation of accounting to the digital environment, the level of introduction of digital technologies into the accounting system was investigated and the main reasons that slow down this process. In modern conditions, business development takes place in difficult conditions of dynamic exogenous environment, which necessitates the use of innovative software products in the field of accounting. Digitalization, as one of the main trends in the development of the national economy, causes a change in approaches to doing business and modifies the communication channels of enterprises with stakeholders. The outlined changes necessitate the modernization of accounting as a collection system, processing and storage of information about the activities of the enterprise. It is determined that the main advantages of digitalization of accounting are the following: save time and increase productivity optimization and improvement of communication efficiency; entering new customer service solutions; simplification of accounting processes; reduction of process accounting cycle; improvement of technical tools in information systems and accounting technologies; formation of competitive advantages due to optimization of the workflow. For the qualitative implementation of digital technologies in the accounting should provide a number of requirements: compliance with the technical and economic requirements for the installation of digital technologies; improvement of professional competence of accounting operations; compliance with the company's development strategy; providing feedback from users of digital information. The article studies the state of digitalization of accounting at domestic enterprises and the main obstacles to the rapid transition to the use of innovative software products. The analysis of expediency of introduction of innovative information technologies, the main advantages and disadvantages are determined. In particular, it is proved that the use of cloud technologies significantly improves the efficiency of business processes, there is a trend towards the expansion of the online accounting market based on cloud technologies, there is also an increase in the supply of accounting programs on virtual services. The main difficulties of digitalization of the accounting system of domestic enterprises there is a need for high-quality logistical and personnel support, modern information technology, reorientation of the general business model. Also, the complexity of the use of software products is due to the lack of proper legislative regulation.