Key points are not available for this paper at this time.
In the conditions of the information society, personal identity acquires a multiple and situational character that with the dominance of instrumental rationality in public consciousness and insufficiently developed auto-communication practices may lead to the destabilization of global cultural and communicative process. Based on the analysis of discourses of communicative act by J. Habermas, S. Toulmin, A. Honneth, the authors of the article have justified relevance of paradigm turn from instrumental to flexible communicative rationality.
Trynyak et al. (Wed,) studied this question.