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This demo paper explores a possible way to construct a commercially viable 3D metaverse world, utilizing field studies and discusses tests to create a vibrant, user-attractive digital twin of a touristic city. A popular Austrian downtown will be digitally reimagined and integrated into the metaverse as a foundational case study. The creation of this digital double offers substantial potential for companies aiming to establish a metaverse presence, enabling local businesses to deliver an immersive, interactive customer experience through a virtual exploration of its streets and shops. Incorporating interactive elements, such as virtual shops, info points, and collectibles where users can explore and purchase products, is vital. This approach, providing an accurate, immersive, and interactive digital replica, facilitates a compelling user journey, encourages repeat visits, and offers businesses an effective means to engage customers in a richly interactive experience.
Gallist et al. (Fri,) studied this question.