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Artificial intelligence (AI) drives significant advancements in user experience (UX) and visual interface design (UI), leading to greater productivity and efficiency. It provides valuable insights into user behavior, enabling the creation of personalized and efficient interfaces. However, ethical implications of algorithms must be carefully considered, prioritizing responsible and respectful applications. The study conducted an exploratory analysis of literature and examined the impacts of AI on the creative processes of UX/UI projects, revealing a lack of literature on AI in the design process, limited user knowledge, as well as ethical issues and a lack of principles for AI tool implementation in companies.
GONÇALVES et al. (Sun,) studied this question.