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With the widespread adoption of mobile devices and the increasing reliance on mobile marketing, cybercriminals have seized the opportunity to exploit this digital landscape for their illicit activities. This paper aims to investigate the economic implications of cybercrime that exploit mobile marketing channels. By examining the intersection of mobile marketing and cybercrime within an economic framework, we analyze the direct and indirect costs incurred by individuals, businesses, and society. Furthermore, we explore the various techniques employed by cybercriminals in leveraging mobile marketing platforms, shedding light on the challenges and potential solutions that exist to combat these cyber threats. Through empirical research and theoretical analysis, we offer insights into the economic consequences of cybercrime in the mobile marketing domain, emphasizing the need for robust security measures and effective policy frameworks to mitigate these risks and protect stakeholders in the digital economy.
Al-Qeed et al. (Tue,) studied this question.