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Abstract Individuals in multilingual societies are associated with several culturally diverse groups, and so their cultural identity is multifarious and subject to constant change across time and space as a result of increasing intercultural engagements. While cultural norms are essentially embedded in one’s language, the choice of language is understood as a significant tool in projecting the cultural identity of a linguistic community. This paper examines how language choice becomes an agency for Tamil speakers in India to construct their cultural identity. Contextualized among native Tamil speakers in Chennai, the capital city of the southernmost Indian state of Tamil Nadu, this study unravels the narratives by which the speakers’ specific language preference in family, friendship, and institutional domains is used to perform identities and maintain a community consciousness. It also examines the role of language ideologies in contributing to their choices. The study finds that despite the penetration of English into all three domains in varying degrees, Tamil remains the ‘pride’ and the preferred language for all. This affinity is driven by ideological discourses surrounding the cultural history of Tamizhakam , from which arise the need to form a distinct Tamil identity.
Eldho et al. (Sun,) studied this question.