Investigating ICT adoption and public value of e-recruitment in the public sector: the role of social media use

Purpose This study examines the adoption of information and communication technologies (ICT) for e-recruitment and its impacts on public value outcomes. Design/methodology/approach A survey was conducted with 213 public sector employees in the federal civil service using a questionnaire to test a conceptual model integrating the Technology Acceptance Model, Media Richness Theory and Public Value Theory using PLS-SEM analysis. Findings Results validate significant positive relationships between ICT adoption, social media use for e-recruitment and public value creation. Internet self-efficacy positively moderates public value outcomes. Research limitations/implications While this study makes valuable contributions, avenues remain to further expand generalizability, strengthen validity and incorporate additional institutional factors in the framework. Practical implications The study provides insights to guide policies and interventions aimed at improving ICT adoption success and public value gains from e-government investments in developing countries. Originality/value The research makes key contributions by operationalizing and empirically assessing the public value impacts of e-government innovations and examining adoption issues in an understudied developing country context.