Evolving a conceptual framework for sustainable e-waste management: a consumer typology based on environmental behavior

Purpose There is widespread consensus that unchecked growth of e-waste is a major challenge to global sustainability transition. Current research has failed to connect e-waste with principles of circularity and sustainability from the consumption perspective. This paper aims to answer the following questions: What kind of environmental behaviors (EBs) exist among consumers in relation to e-waste?; In what ways are these consumers different from and similar to each other based on their EBs in relation to e-waste?; How do consumers and their EBs contribute to sustainable waste management? Design/methodology/approach Based on primary data from an Indian sample of information and communication technology consumers, EBs relevant to e-waste management are identified. In the next stage, a behavior-based segmentation and profiling of consumers is performed. Findings The first phase of analysis produced eight distinct EBs which were then used in the next phase to obtain a consumer typology of three segments. The three consumer segments differed significantly with each other on general environmental behavior and awareness about e-waste. Research limitations/implications The paper develops a comprehensive conceptual framework for studying the demand-side circularity transition for sustainable e-waste management. Practical implications For business stakeholders, findings of the study and the proposed framework can inform behavior change interventions to customize offerings for different right consumer segments. Originality/value The paper adds new knowledge to the intersectional area of e-waste, consumer behavior and sustainability through the development of consumer typology and a conceptual framework.