The Impact of Social Media as a Part of Fashion Marketing and its Impact on Youngsters

Abstract: This research is aimed to understand the impact of social media as a part of fashion marketing and its impact on youngsters, social media on the face of global society has created a new network of social connection with youngsters. Their relationship with influencers on “#outfit of the day” on Instagram is attractive to youngsters, social media marketing can benefit fashion brand in many ways. Including target audience, brand awareness and so far social media platforms by designers to promote, their own brand. Social media platform have also become a key tool for fashion brand, to showcase their collection and engage with consumers through live streaming event and social media campaigns. It has impacted the fashion industry through the democratization of fashion. Personalized fashion recommendations are becoming more popular, making it easier for consumers to discover new styles and brands that align with their individual tastes. People want to offer real-time interactions with them through an active presence in social media; social media might consider digital advertising highly impactful and more valuable and authentic than traditional advertising. Social media platform such as Instagram has recently become the most popular social networking site among the young people. In addition, selling and marketing the product in the virtual store on Instagram represent a new shopping most of the consumers. In survey the constant stream of New Style encourages us to buy, even if we do not need them. People want to fit into society and have the coolest or most desired product out there which influences the spread of new items becoming popular on social media network. This research paper emphasizes more on understanding the mindset of youth and their views on social media as a part of fashion marketing. All together of50 respondents as youth of age group (18-30yrs) were taken, Primary research has been taken as Google form survey as questionnaire. The increased diversity and representation that social media has brought to the fashion industry is very positive development, and it will be interesting to see how this continues to evolve in the future