A new framework for assessment of park management in smart cities: a study based on social media data and deep learning

Abstract Urban park management assessment is critical to park operation and service quality. Traditional assessment methods cannot comprehensively assess park use and environmental conditions. Besides, although social media and big data have shown significant advantages in understanding public behavior or preference and park features or values, there has been little relevant research on park management assessment. This study proposes a deep learning-based framework for assessing urban park intelligent management from macro to micro levels with comment data from social media. By taking seven parks in Wuhan City as the objects, this study quantitatively assesses their overall state and performance in facilities, safety, environment, activities, and services, and reveals their main problems in management. The results demonstrate the impacts of various factors, including park type, season, and specific events such as remodeling and refurbishment, on visitor satisfaction and the characteristics of individual parks and their management. Compared with traditional methods, this framework enables real-time intelligent assessment of park management, which can accurately reflect park use and visitor feedback, and improve park service quality and management efficiency. Overall, this study provides important reference for intelligent park management assessment based on big data and artificial intelligence, which can facilitate the future development of smart cities.