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To manage the expenses associated with overseas warehouses and enhance customer satisfaction with their delivery, this paper establishes a bi-objective modelwhich aims to minimize total expenditure and optimize customer contentment. The model includes expenses related to constructing warehouses, transportation, tariffs, and storage.In this paper, 10 European overseas warehouse alternative points are selected to deliver goods to 8 European demand points, taking Jingdong's self-built overseas warehouse as an example, assigning weights to the two objectives of total cost and customer satisfaction, and solving the optimal warehouse building point using LINGO software. Finally, it is found that by changing the weights of the two objectives, different site selection results can be obtained, and enterprises can determine the weights to suit their requirements, offering suggestions on constructing foreign warehouses.
Shi et al. (Wed,) studied this question.