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As the digital world is always changing, "Innovation Management: Navigating Change in the Digital Age" delves deep into the possibilities and threats that businesses encounter in this new era. how innovation is the key to success in the modern corporate world. From the advent of AI and automation to the game-changing capabilities of data analytics and the internet of things, the digital era has brought about unparalleled upheavals in several sectors. Adapting and innovating consistently is crucial for firms to flourish in this dynamic world.
Pandit et al. (Tue,) studied this question.
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