Key points are not available for this paper at this time.
Abstract Autonomous vehicle (AV) technology has led to new changes in transportation. Improving consumers' trust and awareness of self-driving cars has become an urgent problem in market promotion and technological development. In addition to the information provided by car makers and salespeople, consumers rely on online blogs and reviews, especially reviews provided by test-drivers. This study explores the influence of test-driving reviews (TDRs) on the consumer decision-making process regarding the purchase and usage of AVs. We aim to understand how different types of TDRs (professional, manufacturer, and amateur) affect consumers' perceptions and attitudes toward AVs. Conduct analysis using questionnaire surveys and structural equation modeling. The results indicate that both risk perception and perceived value significantly influence adoption intentions. For TDRs, professional reviews and manufacturer reviews affect risk perception, negatively affecting adoption intention. Both AM and MR positively influence perceived value, which further affects adoption intentions. Based on the analyses, practical implications for the promotion of AVs were provided for manufacturers and policymakers.
Liao et al. (Thu,) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: