Encouraging People Through the Doors: Surveying Public Perceptions of Special Collections Libraries

Several special collections libraries develop programs, marketing programs, and webpages to improve public access to collections. However, public perceptions of special collections libraries are poorly understood and library professionals instead depend on anecdotes or own experiences to identify barriers to access. University College London (UCL) Special Collections used an online survey to reach communities outside the university to understand what they think UCL Special Collections is and what interventions might encourage them to visit. Through their survey, it is easier to understand misconceptions about special collections and how it may discourage someone from learning more. Specific marketing and programming interventions applicable to special collections libraries are identified.