Health information in short videos about metabolic dysfunction‐associated steatotic liver disease: Analysing quality and reliability

Abstract Background & Aims Short videos, crucial for disseminating health information on metabolic dysfunction‐associated steatotic liver disease (MASLD), lack a clear evaluation of quality and reliability. This study aimed to assess the quality and reliability of MASLD‐related videos on Chinese platforms. Methods Video samples were collected from three platforms (TikTok, Kwai and Bilibili) during the period from November 2019 to July 2023. Two independent reviewers evaluated the integrity of the information contained therein by scoring six key aspects of its content: definition, epidemiology, risk factors, outcomes, diagnosis and treatment. The quality and reliability of the videos were assessed using the Journal of the American Medical Association (JAMA) criteria, the Global Quality Score (GQS) and the modified DISCERN score. Results A total of 198 videos were included. The video content exhibited an overall unsatisfactory quality, with a primary emphasis on risk factors and treatment, while diagnosis and epidemiology were seldom addressed. Regarding the sources of the videos, the GQS and modified DISCERN scores varied significantly between the platforms ( p = .003), although they had generally similar JAMA scores ( p = .251). Videos created by medical professionals differed significantly in terms of JAMA scores ( p = .046) compared to those created by nonmedical professionals, but there were no statistically significant differences in GQS ( p = .923) or modified DISCERN scores ( p = .317). Conclusions The overall quality and reliability of the videos were poor and varied between platforms and uploaders. Platforms and healthcare professionals should strive to provide more reliable health‐related information regarding MASLD.