Investigating the impact of culture dimensions on Chinese citizens' continuous use of e-government websites: A cultural model-based study

Drawing upon Hofstede's cultural model, this study establishes a framework for examining the factors influencing citizens' continuous use of e-government websites. This paper, employing quantile regression, reveals that collectivism, masculinity, long-term orientation, and constraint culture exhibit varying degrees of influence on different levels of continuous use of China's e-government websites. Moreover, it has been observed that masculine culture exerts a limiting effect on the continuous use of e-government websites by the Chinese public, but this restriction diminishes beyond the 50th percentile of continuous usage level. In contrast, constraint-oriented culture consistently influences the Chinese public's continuous usage behavior of e-government websites. Both collectivist culture and long-term orientation culture demonstrate their impact on the continuous use of e-government websites among the Chinese public once a certain threshold of continuous usage level is achieved. In light of these findings, the study suggests that the government should pay attention to the cultural aspects of e-government websites and provide culturally adaptive e-government services to better meet the public's needs and expectations.