Drivers of Banking Consumers’ Cybersecurity Behavior: Applying the Extended Protection Motivation Theory

Objective - This study aims to analyze the relationships between perceived knowledge and protection habits on cybersecurity behavior among active mobile banking users in Indonesia. The research direction involves empirical testing, employing the protection motivation theory (PMT) to develop a mediating model encompassing threat appraisal and coping appraisal components. Methodology/Technique - A quantitative research approach was employed to examine the twelve hypotheses developed based on the extended PMT. An online survey could obtain 380 valid responses where the respondents were selected using a purposive sampling technique. Since this study extended the PMT, data was analyzed using PLS-SEM to maximize the predictive model. Findings – This study validated the protection motivation theory (PMT) by confirming the effect of all threat and coping appraisal components on protection behavior, except for perceived vulnerability. The results also reported a substantial impact of perceived knowledge and protection habits on cybersecurity behavior among active mobile banking users in Indonesia. Novelty - This research is one of a few studies that extend PMT by integrating perceived knowledge and protection habits to understand consumer behavior toward cybersecurity risk. Type of Paper: Empirical JEL Classification: M31, M15 Keywords: Cybersecurity behavior, Mobile banking, Perceived knowledge, Protection habit, protection Motivation theory (PMT). Reference to this paper should be made as follows: Tambariki, C; Sondakh, O.B; Dondokambey, V.A; Hendriana, E. (2024). Drivers of banking consumers’ cybersecurity behavior: Applying the extended protection motivation theory, J. Mgt. Mkt. Review, 9(1), 01 – 12. https://doi.org/10.35609/jmmr.2024.9.1(1)