Cryptoart: ethical challenges of the NFT revolution

Abstract The digital transformation of the art world has become a revolution for the sector. Cryptoart, based on non-fungible tokens (NFT), is attracting the attention of artists, collectors and enthusiasts for its ability to tokenise any element that can be sold as art in the digital market. In this way, it is able to become a scarce resource and an economic asset by encapsulating the market value of a piece of digital art, which may or may not have a reference in the real world. This study will delve into the ethical aspects underlying what is known as the NFT Revolution, particularly impacts related to the abuse or destruction of cultural heritage, speculation and the generation of economic bubbles and environmental unsustainability. To this end, this research has been carried out within the framework of a hermeneutic-critical proposal for analysing, understanding and prescribing cryptoart and its processes. This, methodology, typical of the human and social sciences, critically analyses the current context of the digital transformation of art through the study and interpretation of bibliographical sources and case studies in order to reconstruct the keys and conditions of possibility that guide its development in a fair and responsible way.