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This research aims to test and analyze the relationship between consumer behavior and hedonic lifestyle on the effectiveness of recipients of direct cash assistance from BLT-DD village funds who are recipients of BLT-DD assistance in Parongpong District, West Bandung Regency. This research uses descriptive and verification methods with a quantitative approach or in the form of numbers. The sample in this research was 64 respondents who received Direct Village Fund Cash Assistance (BLT-DD). The analysis used is multiple linear regression analysis, which is used to determine the relationship between the independent variable and the dependent variable. The results of the research show that: (1) Based on the table of test results that have been carried out, it is known that the calculated t value = -0.027 with t table = 1.998 (t calculated < t table). Based on the research results above, to be able to find out the value of the coefficient of determination, it is shown by the R Square value, which is 70.6%
Itto Turyandi (Thu,) studied this question.