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Purpose: The study explores the key factors influencing AI adoption by public organizations, and sought to understand the dynamics of AI adoption, aiming to identify the potential challenges of integrating AI with ESG considerations. Originality/value: This research addresses the gap in understanding AI adoption in the public sector at the firm level, emphasizing the challenges and risks of technology integration. The study discuss how AI can be used effectively, contributing to societal appropriation of technological progress. Methods: Methodology employs a multi-stage analysis of literature, followed by ten interviews and a case study on Brazil's Federal Revenue Service. Empirical data was probed through rigorous coding and thematic analysis, selecting the most impactful factors influencing AI adoption. Results: The conclusions highlight the role of AI in elevating public services performance and reach. However, the deployment of AI calls for vigilant oversight to mitigate adverse effects and inequalities and demands a multidisciplinary strategy addressing an interplay of challenges. Conclusion: The study provides a framework for effective AI adoption, offering insights for decision-makers on strategizing AI adoption, emphasizing the importance of factoring ESG concerns into de decision to adopt this technology.
Guedes et al. (Thu,) studied this question.