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Purpose The paper tries to investigate the impact of applications of the resource-based view (RBV) theory in the management field to improve the firm’s profitability. Global firms are innovating and adopting new technology, paving the way to improve their performance. Design/methodology/approach We have adopted RBV in management practices such as marketing, strategy, finance, and human resources. Findings RBV has gained researchers' attention with the growing competitive world and new challenges to retaining customers and achieving their pre-defined targets. We attempt to identify the issues related to the usage of RBV in management. Originality/value Using RBV in management may help researchers create a competitive mindset and be prepared for uncertain challenges in the business world.
Malhotra et al. (Fri,) studied this question.