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This analysis explores the intricate relationship between social comparison and K-pop idolization, uncovering the psychological mechanisms driving individuals to compare themselves with K-pop idols and the subsequent impact on self-esteem and well-being. Through recent research in social psychology and media studies, we examine how fans immerse themselves in the lives of their favorite idols, forming parasocial relationships and experiencing a sense of connection through curated images and narratives on social media. The pervasive influence of social comparison within the realm of K-pop idolization raises important questions about its psychological implications for fans, particularly in terms of self-esteem, identity formation, and overall well-being. By understanding these dynamics, we can begin to develop strategies for promoting healthier attitudes and behaviors within the K-pop fandom.
Viktoriya Mysyk (Fri,) studied this question.