Farm Diversification through Agritourism: Innovation Synergies

Abstract Agritourism is considered an effective strategy for revitalizing traditional agriculture, enhancing rural economics, and achieving sustainable livelihoods. While the processes of how the conventional agrarian industry has taken up diversified management and affiliated with the creative supply of tourist services remain unclear, the theoretical interpretations of the diversification processes have yet to be articulated. This study explores agritourism innovation and proposes a conceptual framework of agritourism diversification built upon the connotations of integration of production sectors and the multi-functionality of rural and land resources. Different styles of agritourism innovation detail the progress of agritourism diversification and how various functions of farm resources are initiated and capitalized upon. Results show that diversification through agritourism has brought considerable economic returns to farms, and increased their resilience in the face of possible business challenges.