Exploration of the Development Model of Sports Events Based on the Digital Economy Era

With the rapid development of the digital economy, sports events are facing unique opportunities and challenges. This paper takes the development model of sports events based on the digital economy era as the theme, analyzes the opportunities and challenges brought by the digital economy to sports events, and explores the development direction and response strategies of sports events in the digital economy era. Research has found that the digital economy has brought a broader market and audience for sports events, improving their visibility and influence; At the same time, higher requirements have been put forward for attracting attention, copyright protection, and security management in sports events. Therefore, this paper proposes a series of response measures, including utilizing digital technology to interact with audiences, strengthening copyright protection, strengthening network security, etc., to promote the sustainable development of sports events in the digital economy era.