Legal Aspects Related to Intellectual Property Protection in the Field of Digital E-Commerce Technologies

Intellectual property created through digital technologies plays a crucial role in the economy, serving as a vital tool for developing the domestic market. Therefore, it is essential to ensure adequate protection of intellectual property rights in the sphere of digital technologies and electronic commerce. This research aims to analyse the legal regulation of intellectual property protection in digital technologies for electronic commerce. The following methods were used: formal-legal, comparative-legal, formal-logical, analysis and synthesis, dialectical, and functional-instrumental. The article identifies the peculiarities of conducting electronic commerce in Ukraine. This text discusses the determination of intellectual property objects in digital e-commerce technologies and common violations in this area. It highlights the need for comprehensive legal norms to prevent violations and compensate for damages. Additionally, the text examines the problems through which violations of intellectual property rights often occur and studies the American and European models of intellectual property protection. Civil law instruments protect intellectual property rights in digital technologies and e-commerce. The text outlines the importance of protecting intellectual property as a foundation for innovation and proposes practical tools for protecting rights in this sphere. It is important to note that the development of e-commerce presents advantages and challenges that impact the regulation of this market's growth and innovation. This is due, in part, to violations of legal property rights.