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The rise of social media has transformed the landscape of content creation and marketing, introducing both opportunities and challenges for businesses and individuals.This research paper explores the complexities of content creation and marketing strategies within popular social media platforms.Its goal is to provide a thorough analysis of the evolving role of social media in shaping digital content strategies and its influence on reaching and engaging target audiences.This study employs a mixed-methods approach, blending qualitative and quantitative research methodologies.It initiates with a comprehensive literature review, emphasizing notable trends and theoretical frameworks in the realm of content creation and marketing on social media.Utilizing case studies, interviews, and surveys, the research probes into the best practices and strategies employed by successful content creators and marketers across various industries.
Izhaan et al. (Sat,) studied this question.