Journalistic cultures in the context of the conflict of civilizations

The subject of the research is journalism as a social institution. Modern media industries are becoming maximally polarized and involved in the process of promoting and defending certain values, as a result of which we see an unprecedented information confrontation that is one way or another transforming the world community. Media researchers are beginning to recognize the untenability of the idea of a universal culture in the field of journalism. Based on these premises, the object of the study was journalistic culture, which includes the choice of methods for collecting information and creating a media product. The work used axiomatic (the specificity of the method is that at the beginning of the process a set of basic provisions is specified that do not require proof and are taken as explicit, in fact, they are an axiom), analysis and synthesis, combining the conclusions obtained during the previous research method into a single whole. The novelty of the study is seen in the fact that for the first time, when studying the functions of journalism, a conclusion is drawn about the need to move away from globalization ideas from an axiomatic point of view. It can be observed that in recent years, social networks, instant messengers and channels, which are capable of completely reformatting the mentality of society and even the way people think, can have an increasing influence. Based on the results of the study, the following conclusions can be drawn: trends and communication flows are now created mainly in social networks and the services that support them, and communication is then effective when it actively unfolds in the online media space. Numerous social networks of different types, while entertaining, involve their audience in the communication process and offer the opportunity for cultural and political socialization.