Enhancing Multi-Scale Diffusion Prediction via Sequential Hypergraphs and Adversarial Learning

Information diffusion prediction plays a crucial role in understanding the propagation of information in social networks, encompassing both macroscopic and microscopic prediction tasks. Macroscopic prediction estimates the overall impact of information diffusion, while microscopic prediction focuses on identifying the next user to be influenced. While prior research often concentrates on one of these aspects, a few tackle both concurrently. These two tasks provide complementary insights into the diffusion process at different levels, revealing common traits and unique attributes. The exploration of leveraging common features across these tasks to enhance information prediction remains an underexplored avenue. In this paper, we propose an intuitive and effective model that addresses both macroscopic and microscopic prediction tasks. Our approach considers the interactions and dynamics among cascades at the macro level and incorporates the social homophily of users in social networks at the micro level. Additionally, we introduce adversarial training and orthogonality constraints to ensure the integrity of shared features. Experimental results on four datasets demonstrate that our model significantly outperforms state-of-the-art methods.