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This study indicated the role of conflict and idea acceptance on the relationship between feedback and team creative behaviour. We focused on the team's contextual factors affecting team creative behaviour instead of the behaviour of individuals between the specific hierarchical level in the organizations. We surveyed 535 practitioners in Japanese firms and quantitatively examined the result through hierarchical multiple regression analysis. The results show the positive direct effect of feedback on team creative behaviour and the mediation effects of conflict and idea acceptance on the relationship between feedback and team creative behaviour, which were identified regardless of the creative process. On the other hand, conflict negatively moderated the feedback‐team creative behaviour relationship only in the idea‐generation phase. This study contributes to team creativity studies by clarifying the effect of conflict, which had contradictory findings in the previous research. In addition, shedding light on idea acceptance within the teams is another contribution since limited studies are focusing on it. The results offer implications to practitioners by giving suggestions to effectively provide and react to feedback within the teams by managing conflicts that have both positive and negative effects on creativity and accepting each other's ideas, which move the idea forward.
Akaki et al. (Thu,) studied this question.