Research on the value extraction of elements of traditional culture in cultural creativity

In recent years, with the continuous expansion of the scale of cultural and creative industries, cultural and creative design is also developing. In the process of continuous development of cultural and creative design, Chinese traditional culture has begun to be continuously integrated, making the design present a unique artistic style and rich cultural connotation. This paper expounds the value of the application of traditional Chinese culture in cultural and creative design, analyzes the key points of the application of traditional Chinese culture in cultural and creative design, and puts forward the application strategy of traditional Chinese culture in cultural and creative design.