Feature Cinema as a Tool for Manipulation of Individual and Society Behavior

The object of the study is feature cinema in the context of mass manipulation. The subject of the study is images and narratives through which certain values are transmitted with the aim of manipulating the behavioral patterns of the individual and society. This article analyzes the definitions and modern directions of research on mass manipulation, synthesizes the conclusions of the classics of French postmodern philosophy in the context of a philosophical analysis of the cinematic impact on the individual and society. Manipulation is understood as a form of power relations in which the will of the subject is latently, through psychological influence, imposed on the object. Cinema is understood as a means of imaginative influence on the human psyche. Firstly, the film image, through its emotional impact, overcomes intellectual barriers of perception (imaginative perception does not require intellectual preparation of the recipient), secondly, critical barriers of consciousness (emotional perception reduces the activity of critical thinking), thirdly, the film image becomes a product of mass consumption and a means of endless reproduction in the public consciousness of an axiological structure (emotionally, uncritically, unconsciously interiorized, it creates in the public consciousness a new reality, values and behavioral patterns produced by the corresponding content). Technologies of cinema ideologization are analyzed using the example of Hollywood film production. A comparison is made of the ethical cinematic guidelines of various cultural communi-ties. The dependence of the actors of manipulation and their initiatives on the conjuncture of the existing process of social development of a certain community is explicated. The explication of new functions of cinema in the modern media space is determined: socialization of individuals, ensuring social integration, reproduction of the axiological system, understanding of modern world cinema as a function of globalization.