Linguistic Nature of Hybrid Terms in the Media Space

Linguoecology examines the state of language in its dynamics, and the state of language today can be seen in the mirrorless media space. Because in the last twenty years, humanity is experiencing a real revolution in the field of communication tools and methods. The Internet and other information and communication technologies have a fundamental impact on all areas of our life, creating new skills and abilities, ways of thinking. New phenomena are emerging as social networks, blogs, personal mass media, etc., which did not exist until now. The article provides theoretical information about the study of linguoecology and five stages of the formation of linguoecological studies in the Kazakh language education. The linguo-ecological phenomenon of hybrid words created by mixing input and original components in the media space is taken as a research object, and the names «media space», «hybrid term», «hybrid word» are defined. In the course of the research, linguistic and ecological monitoring, internet analysis, and statistical analysis are carried out. In the information space of the Kazakh language, the transformation of names from the centaur, contaminant origin into a linguistic fashion leads to the deformation and degradation of the national language. Keywords: linguoecology, media space, input words, hybrid terms, hybrid words, language fashion.