Animation-constructed National Images: Cross-cultural Communication among Youth Groups

Animation is a form of cultural communication in which a nation displays its own culture and the value system behind it to specific audience groups of other cultures, and the widest audience of this form of cultural communication is the youth group. Therefore, analyzing the essence and path of cross-cultural communication of animation, this paper tries to explore the possibility and importance of shaping the image of the nation with animation as the ontology in cross-cultural communication. This paper firstly analyses that animation, as an art form showing culture and spiritual core, is a cultural system constructed by nationalities as the cultural foundation, and animation, in turn, shows national uniqueness as a means of communication; on this basis, through the analysis of the unconscious cultural projection phenomenon of the youth audience group, this paper elaborates that animation is an important way to build up a country's image at the initial stage. This paper then analyses the key to cross-cultural communication through animation is to find the common accepted universal values in different cultural backgrounds, and to find the universality of spiritual values; on the basis of universality, in the process of animation creation and dissemination, it is necessary to strengthen the establishment of cultural self-awareness and cultural identity of the nation in order to enhance the cohesion of the country's image.