Learner Engagement and Demographic Influences in Brazilian Massive Open Online Courses: Aprenda Mais Platform Case Study

This paper explores the dynamics of student engagement and demographic influences in Massive Open Online Courses (MOOCs). The study analyzes multiple facets of Brazilian MOOC participation, including re-enrollment patterns, course completion rates, and the impact of demographic characteristics on learning outcomes. Using survey data and statistical analyses from the public Aprenda Mais Platform, this study reveals that MOOC learners exhibit a strong tendency toward continuous learning, with a majority re-enrolling in subsequent courses within a short timeframe. The average completion rate across courses is around 42.14%, with learners maintaining consistent academic performance. Demographic factors, notably, race/color and disability, are found to influence enrollment and completion rates, underscoring the importance of inclusive educational practices. Geographical location impacts students’ decision to enroll in and complete courses, highlighting the necessity for region-specific educational strategies. The research concludes that a diverse array of factors, including content interest, personal motivation, and demographic attributes, shape student engagement in MOOCs. These insights are vital for educators and course designers in creating effective, inclusive, and engaging online learning experiences.