Key points are not available for this paper at this time.
Abstract This systematic review aims to review the effect of innovation strategy on firm competitiveness and to establish a theoretical background for future studies in the innovation and firm competitiveness literature. A total of 40 studies covering the innovation strategy and firm competitiveness were from 2015 to 2023 and analysed via a PRISMA method using the descriptive content analysis. These studies were found in the Scopus, Web of Science, PubMed, and Taylor and Francis databases. The findings from this review show that a large majority of the reviewed studies has concluded that innovation strategy have a positive relationship and effect between firm competitiveness. This study offers the chance to empirically examine innovation strategy and firm competitiveness from various angles. Despite a rapid recent increase in publications and special issue calls, many opportune research avenues within the innovation strategy and firm competitiveness field require further investigation.
Getnet et al. (Fri,) studied this question.