April 10, 2024Open Access

The impact of environmental accidents on the green apparel purchase behavior of Generation Z

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Abstract

This study examines the impact of environmental accidents on Generation Z's purchase behavior towards green apparel, integrating the Theory of Planned Behavior and the Norm Activation Theory to conceptualize how different dimensions of environmental accidents influence consumer behavior.

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Cite this study

Liu et al. (Wed,) studied this question.

www.synapsesocial.com/papers/68e6fa83b6db6435876747f6 — DOI: https://doi.org/10.3389/fpsyg.2024.1338702

Authors

Lixian Liu

Wenwen Zhang

Hao Li

Journals

Frontiers in Psychology

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Institutions

Zhejiang Sci-Tech University

Zhejiang Zanyu Technology (China)

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Building similarity graph...

Analyzing shared references across papers

The impact of environmental accidents on the green apparel purchase behavior of Generation Z

Key Points

Abstract

Citation Network

Connected Papers

Discussion

Cite this study

Authors

Journals

Actions

Institutions

References and Citations

Citation Network

Connected Papers

Discussion

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